We use functional cookies to allow our website to function properly and provide basic functionalities of our website to you, such as remembering your login credentials and language preferences. On our website () – and any local versions thereof - we, Yamaha Motor Europe N.V., its branch offices and its related affiliates, use cookies, including techniques similar to cookies, such as javascript and web beacons. To learn more about the cookies related to our website, how we use them and their benefits, please read the 'How Does Yamaha use cookies' section on the Yamaha website.

However, If you would like to, you can change your cookie settings at any time. In the 1970s, for example, it was yellow, white and black.We use cookies to help us understand our website visitors so we can improve our website, products, services and marketing efforts.If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the Yamaha website. It has changed over the years, but only in color, Wilhelm said. Some of the outboards have adopted the emblem as kind of a hood ornament, which does a really nice job of representing the brand in a really slick logo approach with the tuning fork. “You can almost argue that you can get by with the emblem alone. “The tuning forks represent precision and reliability,” Wilhelm said. That’s half as much as the 50:1 mixture upon which most outboards run. Its outboards are built to such precise tolerances that some of them run on a miserly 100:1 fuel to oil mix. Few things require as much precision as a finely tuned grand piano, he explained, but precision is also the hallmark of the company’s motorbikes. It’s something they can always identify with. “When people instantly recognize a logo, you just have that instant bond with a customer. “It’s the core of the brand,” Wilhelm said. Nowadays, however, Yamaha’s product line is more diverse, but its customers identify the logo with all of them, from pianos to electric keyboards to motorcycles to outboards. The tuning forks go back to a time when Yamaha’s primary mission was making fine pianos, said Frank Wilhelm, advertising manager at Yamaha Motor Corp. It contains three overlapping tuning forks inside a circle next to block uppercase, sans serif letters spelling YAMAHA. That clearly illustrates the logo’s effectiveness because it originated not in motors, but in music. That logo means everything to them.” Yamaha (Play That Tune)Īnglers and boaters immediately recognize the distinctive logo on any Yamaha outboard motor. Ask any of our customers, and they tell you it’s all about the dependability of the product. “It goes back to well before my time, but they haven’t really made any changes to it because it has been so strong. “Your logo represents the eyes of the customer and how their eyes perceive your brand,” Baudino said.

Yamaha tuning fork tattoo