#DOMINOS TRACKER COMMERCIAL GUY DRIVER#
#DOMINOS TRACKER COMMERCIAL GUY TV#

Emphasis on technology innovation helped Domino's reach an estimated $5.6 billion in global digital sales in 2016, and has produced several innovative ordering platforms including Google Home, Facebook Messenger, Apple Watch, Amazon Echo, Twitter and text message using a pizza emoji. Its system is comprised of independent franchise owners who accounted for over 97% of Domino's stores as of the fourth quarter of 2016. In the fourth quarter of 2016, Domino's had global retail sales of nearly $3.6 billion, with over $1.7 billion in the U.S. and more than $5.5 billion internationally. Domino's had global retail sales of nearly $10.9 billion in 2016, with more than $5.3 billion in the U.S. It ranks among the world's top public restaurant brands with a global enterprise of more than 13,800 stores in over 85 markets. All Rights Reserved.įounded in 1960, Domino's Pizza is the recognized world leader in pizza delivery, with a significant business in carryout pizza.

#DOMINOS TRACKER COMMERCIAL GUY TV#

In the companion spot also released today, Keery's character demonstrates some of the many ways to place a Domino's digital order and track its progress – from Amazon Echo to a smart TV to a waterproof smartwatch – while, yes, fashioning soapy hairstyles in the shower. In addition to featuring the cameo by Ruck, Domino's also filmed on location at the same house featured in the original. 'While we modernized the classic scene with Domino's Tracker technology and Domino's custom-built delivery car, the DXP ®, the scene otherwise stays true to the 80s Paramount cult classic.'Īn online video – which will also air as 60-, 30- and 15-second national TV commercials – features 'Stranger Things' actor Joe Keery in the lead role, sprinting across neighborhood yards, jumping over sunbathers and running in the street alongside a car driven by none other than Alan Ruck, who played Bueller's best friend, Cameron Frye, in the landmark film. 'We know that customers find the Domino's Tracker to be a fun part of ordering from Domino's, so we tried to capture their excitement in this new ad,' said Karen Kaiser, Domino's vice president of advertising.

#DOMINOS TRACKER COMMERCIAL GUY DRIVER#

In this version, created under license from Paramount Pictures, the race to get home includes tracking a pizza on a smartwatch and meeting the delivery driver at home, instead of the school principal. This 'countdown' is at the heart of the new ads which are inspired by the iconic ' Ferris Bueller's Day Off' racing home scene.

Domino's Tracker has followed over 100 million orders since it launched in 2008, and it has won the hearts of many consumers who are hooked on the tracking tool to see the status of their order. Domino's Tracker follows a customer's pizza order as it makes its way through the store and out the door for delivery.

Dominos tracker commercial guy